SEO for Beginners: what, why and how?

Complete the design, uploaded files, your site is up and running but you do not have as many visits as you wanted or expected. The chances are you have not begun to work with one of the most important tools to market your site, SEO (Search Engine Optimization) or SEO. There are numerous aspects of SEO, from the optimizing content on your web page to the manner in which other websites link to you on the web. It is all about composing your website in the search engine friendly way. Traffic through social media or other platforms can also increase the number of footfalls to your website but search engines are a major source of navigation for most web users. The process of Search Engine Optimization revolves around various search engines and your target visitors to the website. Let’s discuss this in detail… in Sparkalant

What is SEO? (And what is SEO)

SEO is the active practice of improving internal and external aspects of a web site -men-tar increase the traffic work it receives the bus-ca-do-ers (Google, Yahoo, Bing). The SEO is comprised of many elements, but these can be grouped into two areas: on-site (at your site) and off-site (outside of your site) both equally important.

SEO is not com-pRARE the number one position in the category of your site and proclaim supremacy Google AdWords. SEO is not to have the number one ran-king Google search the name of your company, search engines are smart enough to do this. (Most of the time).
SEO is not a magic trick, your site will not take a leap to number one overnight, to reach the number one work is needed and for some terms is practically impossible.

Why SEO?

Most web traffic is distributed by the major search engines -Google, Bing and Yahoo! . If your website cannot be found by search engines or your content cannot be indexed in their databases, you miss the opportunity to show or sell your site to people who use them. Whether content, products or services, search engines are the tool of choice for Internet users.

So the market: Google is used by 79% of the population of Internet users worldwide.

How?

The first step in starting a successful SEO campaign in place is to select the appropriate keywords. Why? Trying to promote a site without the proper keywords is not at all effective.
A simple example, goes out to visit a friend who lives in Paradise, but do not know exactly where. You can walk around the neighborhood looking for house to house and secure the find but if you know the street number and find it quickly. Keywords are the number and street of your site.

Ok, ok! What the hell is a Keyword

A keyword or keyword is what people type into Google or Yahoo! to find the products or services you offer and they need.
A week ago my wife gave me a xbox game in which you learn to play guitar but I bought the guitar. So today I’m going to buy that guitar that I love and write a seeker guitar. If the first site to be displayed in the browser is most likely his visit him and make that purchase.
We can make many types of searches, including guitar and electric guitar, to the search with more than one word key phrase they are called, so is an electric guitar key phrase two words.

And how Keyword should my Key phrases

This is very important and sometimes contradictory, so I will rely on this chart.

Disposition of keywords when doing SEO.

When people do searches on google most write two or three words. Consequently, searches for a word or more than three get less traffic as more words are added. Of course there is a counterpart to this, let’s say I search google electric guitars and find your site. Although it is well designed and sold his guitars electric guitars are not compatible with my xbox game and I just go the site.

But if my search is for electric guitars gibson xbox and your site is positioned with the sentence then the odds of me to find and buy on your site or try to communicate with you is much greater. This is a phrase that becomes, this is the kind of phrases that should be taken into account when you build your SEO strategy.
Choose phrases that apply specifically to the nature of your business, increase the possibility of specific traffic for your site and easy positioning.

My advice is to try to find sentences with meaning, if not very sure start with two or three sentences of the same number of words to express the needs of its customers.

In the next article we will see how to choose the best keywords for our SEO strategy.

Mohit Maheshwari is the CEO and strategist of an offshore web development company india and a digital marketing agency, New Media Guru. He is also an active blogger and love to share his experience and knowledge of the nmg digital drive web designing and Internet marketing.